About This Spot

Step inside Which Wich Superior Sandwiches on Central St. Giles, and you’re greeted by a casual, bustling spot that hums quietly with the satisfying rhythm of a fast-paced lunch crowd and friendly chatter. The vibe is lively but unhurried, a welcoming little pocket of calm amid the city’s buzz where folks can pause to savor thoughtfully crafted sandwiches made just the way they like.

The atmosphere is approachable and warm, tending towards the communal — where staff seem to know the value of a kind word just as much as a perfectly toasted bun. There’s a comfortable flow, with groups and solo diners alike finding their niche: maybe a quick bite between errands, or a relaxed meal shared with friends before heading to the theatres nearby.

The magic here lies in the hands-on experience of building your own sandwich, where simple, fresh ingredients invite a little personal creativity. Whether wrapped in spinach tortillas, nestled in a lettuce leaf, or piled high on a classic bun, each sandwich feels thoughtfully made and refreshingly customizable. Pair that with golden fries salted just right, or a steaming cup of coffee, and every visit gently hits that satisfying balance between convenience and care.

What truly sets this spot apart is the way it helps each person feel considered — from accommodating dietary preferences with ease to serving up generous portions that leave you happily fueled. The neighborhood’s mix of theatre-goers, office workers, families, and regulars creates a vibrant mosaic where different stories briefly intersect over a well-made sandwich and genuine smiles.

For those who appreciate a casual local eatery that respects time and taste, Which Wich at St. Giles offers a welcoming place to unwind, customize, and enjoy a quietly satisfying meal in the heart of London.

What’s Available Here

  • IconOutdoor seating
  • IconNo-contact delivery
  • IconDelivery
  • IconOn-site services
  • IconTakeaway
  • IconDine-in
  • IconGreat coffee
  • IconBreakfast
  • IconLunch
  • IconSolo dining
  • IconWheelchair-accessible entrance
  • IconWheelchair-accessible seating
  • IconAlcohol
  • IconBeer
  • IconCoffee
  • IconHalal food
  • IconHappy-hour drinks
  • IconHealthy options
  • IconQuick bite
  • IconVegan options
  • IconVegetarian options
  • IconBreakfast
  • IconBrunch
  • IconLunch
  • IconDinner
  • IconCatering
  • IconDessert
  • IconSeating
  • IconTable service
  • IconToilet
  • IconCasual
  • IconTrendy
  • IconTourists
  • IconUniversity students
  • IconAccepts reservations
  • IconCredit cards
  • IconDebit cards
  • IconNFC mobile payments
  • IconCredit cards
  • IconGood for kids
  • IconKids' menu
  • IconFree of charge street parking
  • IconPaid street parking
  • IconParking
  • IconDogs allowed
  • IconDogs allowed inside
  • IconDogs allowed outside

Location & Hours

Monday 08:30 AM - 09:00 PM
Tuesday 08:30 AM - 09:00 PM
Wednesday 08:30 AM - 09:00 PM
Thursday Closed
Friday 08:30 AM - 10:00 PM
Saturday 11:00 AM - 10:00 PM
Sunday 11:00 AM - 08:00 PM

Guest Reviews

xxMarc21xx 31 Dec 2025

We ordered a bacon muffin which tasted mouth watering. It arrived very fast and very hot. Also an ultimate breakfast muffin which was bacon sausage and one egg. My friend ate this one he said the sausage was juicy and tasted very good. The egg Yolk was hot and runny and tasted very nice. 10/10 Will be back soon.

Jan Zapasnik 28 Dec 2025

Recently popped in on my way to Shaftsbury Theatre with my sons. One has egg/sesame allergy that I've mentioned to the cashier. Customization card gave us the option to eliminate the risk and we were all happy with that unique ordering system. We all left with full bellies, fries and OREO/PEANUT BUTTER MILKSHAKES - were just amazing. Well recommended family breakfast/lunch spot. You can seat outside when sun is out AC inside, good selection of music and bubbly staff members creating fabulous vibe.

Gaby K 25 Dec 2025

Came here for a light dinner, sandwich style, and it did not disappoint. The fries were cooked to perfection! We had the pleasure of being served by Sarthak and Rao who, despite a slightly unsavoury fellow customer, displayed the utmost professionalism and compassion. Will be visiting again just from the standard of service received!

Martin Reviews 08 Dec 2025

Which Wich Superior Sandwiches really impressed me with its freshness and variety. The bread was soft and flavorful, with different cuts to choose from, and the sandwich fillings tasted just as fresh. I loved how you could customize everything to your preference, which made it feel like a meal made exactly for me. On top of the sandwiches, I was pleasantly surprised by their cakes and coffee. Both were a great addition and made the whole experience more enjoyable. It’s a spot that feels healthy yet still indulgent, and I’d happily come back whenever I’m craving a wholesome but tasty bite.

Maya Heath 07 Dec 2025

We visited the Tottenham Court Road location – it’s a busy area, but we easily found a table. Service was quick, and the staff were really helpful. I had the Shrimp sandwich and it was excellent, while my friend had a vegetarian option and really enjoyed it. The chips came in massive portions – great for sharing! Love the whole concept of customisable sandwiches, and the friendly staff/atmosphere, good prices, makes it a place we’d happily come back to. Thank you.

K S 12 Nov 2025

We got the philly cheesesteak and roast beef with mushrooms. Both sandwiches were really great! Hot throughout, bread was perfectly toasted and the fillings were tasty. There was a very polite server, we didn’t catch his name but he was very friendly. We will be coming again in the future for sure! I would say always go large as you definitely get your money’s worth when compared to the size of a regular

Becca Eats 16 Oct 2025

An amazing sandwich spot to grab a quick bite to eat. Pair with side of fries or chips and your favorite beverage!!!! -chicken sandwich: 7/10, didn’t originally order this but might be my new protein choice it was really good and juicy -fries: 7/10, salted to perfection and crispy

Yvonne Ai 19 Sep 2025

The sandwich was filling and there was quite a bit to choose from. The egg and spinach was bland, there was no salt or black pepper. Just solid boiled eggs and spinach leaves. The food is quite steep in price overall, which may be due to the location. The delivery was heavily delayed which was a big downer (justeat).

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